I like to build. Architect a plan. Put the pieces into place. Create change (kai) for the good (zen) and longevity of a business. For over a decade I have been involved with business re-launches, renovations, building marketing plans from scratch, implementing for multiples businesses simultaneously, balancing brand requirements with ownership goals, launching new hotels that drew global attention, and redefining the new while honoring the old.
Every plan is specific, but the approach is always multi-faceted. Angles of digital, traditional, visual, and conversational that create the whole.
I have had the honor of being involved with the following during the past decade:
HOTEL
- Park Hyatt New York - new hotel launch
- Hyatt Regency Tysons Corner - new hotel launch
- Hyatt Regency Birmingham - The Wynfrey Hotel - rebrand/launch
- Hyatt Regency Princeton - renovation marketing
- Hyatt Regency Newport Hotel & Spa (now Gurney's Newport) - from scratch marketing and implementation
- Castle Hill Inn - luxury brand/Relais & Châteaux marketing
RESTAURANTS
- Brix Restaurant - brand creation/new restaurant launch
- The Vineyard Cafe - brand creation/new restaurant launch
- Pineapples on the Bay - renovation launch
- The Boat House Restaurant - new restaurant launch
- The Waterman Grille - new restaurant launch
- Trio Restaurant - new restaurant launch
- Hemenway's Restaurant - relaunch under new management
HOSPITALITY
- Newport Vineyards - expansion/renovation marketing/rebrand and launch from scratch marketing and sales plans
- Taproot Brewing Co. - brand creation/new brewery launch
- Fare Rewards Loyalty Program - growth and marketing
- Cru Club Loyalty Program - branding and launch
Explore more about me here.